Coca Cola As A Multinational Beverage Company Essay

Introduction The Coca-Cola Company is a multinational beverage company that deals with manufacturing, retailing, and marketing. In addition, Coca-Cola Company markets its products and distributes to various retailers all over the world. The company came into being about one hundred and thirty years ago (Eldred, 2008). The organization is best known for its lead item Coca-Cola, created in 1886 by drug specialist John Stith Pemberton in Columbus, Georgia. The Coca-Cola recipe and brand was purchased in 1889 by Asa Griggs Candler, who consolidated The Coca-Cola Company in 1892 (Bodden, 2009). The organization works a franchised circulation framework dating from 1889 where The Coca-Cola Company just delivers syrup concentrate which is then sold to different bottlers all through the world who hold a selected domain. All in all, the Coca-Cola Company and its auxiliaries just deliver syrup concentrate, which is then sold to different bottlers all through the world who hold the franchise Coca-Cola estab lishment. Coca-Cola bottlers, who hold regionally exclusive contracts with the organization, create the completed item in jars and bottles from the move in mix with separated water and sweeteners. These bottlers then sell, disperse and stock the subsequent Coca-Cola item to retail locations, candy machines, eateries and restaurants, and to the wholesalers. Today Coca-Cola makes more than 500 brands of items sold in more than 200 nations throughout the world. Notably, Coca-Cola sShow MoreRelatedMarketing Strategy Of Coca Cola1295 Words   |  6 Pagescompany also partnered with a multitude of artists, celebrities, athletes, and organizations in various marketing campaigns to promote their products (â€Å"125 years,† 2011). Coca-Cola’s branding, marketing, and well-known products have propelled the company to over a century of success. Domestic and International Operations Today, The Coca-Cola Company is the largest soft drink maker in the world with ownership or licensing rights for over 500 non-alcoholic beverage brands (Bailey, 2014). Of theRead MoreThe Coca-Cola Company: Business Analysis and Recommendations1254 Words   |  5 PagesHead: Coca-Cola Company Coca-Cola Company Company Overview: The multinational company that I have chosen is Coca Cola Company since it is a very popular brand and has been serving its customers for more then 10 decades and even after so many years its popularity seems to be increasing day by day which itself speaks about the companys remarkable performance. 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